Located besides the busy A2, The Wall is seen by many on a daily basis. This ongoing movement has been translated into a concept for the shopping center; The Wall Moves. And it shows! With the addition of a Decathlon and an aMac flagship store, the concept becomes even more powerful. The concept is translated into the locations vision, the communication to (potential) customers and even in the events that take place on The Wall. Events like; Beat The Wall and The Wall of cars, translate the concept into experiences. As do the temporary roller disco and the indoor playground.
Real Estate / Concepting